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K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The book is one of the most important university sociology textbooks in Croatia and the former Yugoslavia. The work has gone through numerous editions, including the 18th edition in 1990, and has served as a fundamental textbook for generations of studen
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
Second amended edition.