Marketing and propaganda
Izravni marketing
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Mali brod na olujnom moru
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Marketing management / Upravljanje marketingom
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Marksizam i pitanje azijskog načina proizvodnje
Menadžment uredskog poslovanja (osmo izdanje)
The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
Pobjeda glagoljice kroz tisućljetnu borbu
The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Poslovanje u vanjskoj trgovini
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
Pregovaranje
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
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