Ekonomija • Marketing i propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direktni marketing svakako predstavlja jednu od najdinamičnijih oblasti marketinga, koja je tokom svog razvoja menjala i tehnike i alate delovanja.

Razloge za ovakav razvoj prvenstveno treba tražiti u fascinantnom tehnološkom razvoju podstaknut IT revolucijom...

Marketing je oblik aktivnosti u kojem dolazi do izražaja direktna komunikacija između prodavca i kupca, a podrazumeva kontinuiranu i individualizovanu ciljanu i mono/multimedijalnu komunikaciju sa potencijalnim kupcima! Pomenuti odnos, kreativnu praksu direktnog marketinga, interneta itd. autori objašnjavaju u ovom radu...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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Economy

Nova gospodarska politika

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The book deals with the economic development of Croatia at the beginning of the 21st century and analyzes the problems and opportunities of the Croatian economy after the transition from a socialist to a market system.

Mate d.o.o, 2000.

Hrvatski. Latinica. Broširano.

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Economy • Sociology • Manuals and guides

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.

Icon Books, 2013.

Engleski. Latinica. Broširano.

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Economy • Math & Physics

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Branimir Gruić, Igor Jemrić, Ivan Šutalo, Hrvoje Volarević

This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.

Mate d.o.o, 2011.

Hrvatski. Latinica. Broširano.

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Economy • Law • Croatian history

Pravni život na selu

Mijo Lehpamer

In a popular booklet, Dr. Mijo Lehpamer explains the basics of legal life in the countryside – property, contracts, debts, inheritance, litigation, and the everyday legal problems of farmers in an understandable way.

Hrvatsko književno društvo Sv. Jeronima, 1940.

Hrvatski. Latinica. Broširano.

7,34 €

Economy • Manuals and guides • Popular Science

Budi sam svoj mentor

Anne Bruce

The book is about responsibility, not just self-mentoring. Responsibility is a key component of self-mentoring. Let this book be your official "support" and "encourager".

Mate d.o.o, 2018.

Hrvatski. Latinica. Broširano.

12,40 €

Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Hrvatski. Latinica. Tvrde korice.

32,26 €