Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

Snižena cena: 10,988,78 €

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Social Science • Economy • Marketing and propaganda • Management

Upravljanje proizvodnjom (četvrto izdanje)

Roger G. Schroeder

"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.

Mate d.o.o, 1999.

Hrvatski. Latinica. Tvrde korice.

18,48 €

Economy • Marketing and propaganda • Manuals and guides

Poslovanje u vanjskoj trgovini

Ivo Andrijanić

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Mikrorad d.o.o., 2009.

Hrvatski. Latinica. Broširano.

14,98 €

Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Hrvatski. Latinica. Tvrde korice.

14,98 €

Economy • Marketing and propaganda • Politics

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Blagoje S. Babić

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Institut za međunarodnu politiku i privredu, 1982.

Srpski. Latinica. Tvrde korice s omotom.

9,988,98 €

Language & linguistics • Marketing and propaganda • Education

Pobjeda glagoljice kroz tisućljetnu borbu

Frano Ivanišević

The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t

Jugoslavenska matica, 1929.

Hrvatski. Latinica. Broširano.

16,24 €