Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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Social Science • Economy • Marketing and propaganda • Management

Upravljanje proizvodnjom (četvrto izdanje)

Roger G. Schroeder

"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.

Mate d.o.o, 1999.

Hrvatski. Latinica. Tvrde korice.

18,48 €

Economy • Marketing and propaganda

Metrike marketinga

Paul W. Farris, N. T. Bendle, P. E. Pfefier, D. J. Reibstein

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

24 sata, 2014.

Hrvatski. Latinica. Broširano.

29,97 €

Marketing and propaganda • Security and military strategy • First editions • Austro-Hungarian history • Documents and records • Croatian history • World War I • Military history

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Slavko Stanzer

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Vlastita naklada, 1916.

Hrvatski. Latinica. Broširano.

42,34 €

Social Science • Economy • Marketing and propaganda • Management

Menadžment uredskog poslovanja (osmo izdanje)

Zane K. Quible

The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.

Mate d.o.o, 2010.

Hrvatski. Latinica. Broširano.

20,10 €

Marketing and propaganda • Management • Psychology • Sociology

Što bi napravio Google?

Jeff Jarvis

Find out why Google is the world's most successful and desirable company.

Profil International, 2010.

Hrvatski. Latinica. Broširano.

6,685,01 €

Culturology • Marketing and propaganda • Management • Sociology

Kultura : menadžment, animacija, marketing

Milena Dragićević Šešić, Branimir Stojković

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Multimedia Clio, 2011.

Srpski. Latinica. Broširano.

12,00 €