Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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Economy • Marketing and propaganda • Management • University textbooks

Marketing malih i srednjih poduzeća

Nataša Renko, Ružica Brečić

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Školska knjiga, 2016.

Hrvatski. Latinica. Broširano.

12,34 €

Social Science • Economy • Marketing and propaganda • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

Mate d.o.o, 2008.

Hrvatski. Latinica. Tvrde korice.

28,42 - 41,10 €

Economy • Marketing and propaganda • Management

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Mate d.o.o, 2014.

Hrvatski. Latinica. Tvrde korice.

39,97 €

Economy • Marketing and propaganda • Manuals and guides

Poslovanje u vanjskoj trgovini

Ivo Andrijanić

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Mikrorad d.o.o., 2009.

Hrvatski. Latinica. Broširano.

14,98 €

Marketing and propaganda • Management • Psychology • Sociology

Što bi napravio Google?

Jeff Jarvis

Find out why Google is the world's most successful and desirable company.

Profil International, 2010.

Hrvatski. Latinica. Broširano.

6,68 €

Diplomacy • Marketing and propaganda • Security and military strategy • Documents and records • 20th Century • Political journalism

Filozofija revolucije

Gamal Abdel Nasser

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Džepna knjiga, 1956.

Srpski. Latinica. Broširano.

9,56 €