Izravni marketing
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...
Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...
Dimenzije
24 x 16,5 cm
Broj strana
87
Izdavač
Otokar Keršovani, Rijeka, 2003.
Tiraž: 1.000 primeraka
Latinica. Broširano.
Jezik: Hrvatski.
ISBN
9-53-153088-2
Jedan primerak je u ponudi
Stanje:Korišćeno, u odličnom stanju
Dodato u korpu!
