Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Nakladnik

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primjeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primjerak je u ponudi

Stanje:Korišteno, u odličnom stanju

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Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Hrvatski. Latinica. Tvrde korice.

23,10 €

Economy • Marketing and propaganda • Management • University textbooks

Budućnost menadžmenta

Gary Hamel

A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.

Mate d.o.o, 2009.

Hrvatski. Latinica. Tvrde korice.

9,36 - 9,52 €

Marketing and propaganda • Security and military strategy • First editions • Austro-Hungarian history • Documents and records • Croatian history • World War I • Military history

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Slavko Stanzer

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Vlastita naklada, 1916.

Hrvatski. Latinica. Broširano.

42,34 €

Economy • Marketing and propaganda

Mali brod na olujnom moru

Marijan Ožanić

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Tehnološki park, 2004.

Hrvatski. Latinica. Broširano.

8,89 €

Marketing and propaganda • Italian literature • Documents and records • World War II • Communism and fascism

Žene Italije

Maria Castellani

An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit

Società Editrice di Novissima, 1941.

Hrvatski. Latinica. Broširano.

13,24 €

Marketing and propaganda

Društveni marketing

Marcel Meler

The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.

Ekonomski fakultet Osijek - EFOS, 1994.

Hrvatski. Latinica. Broširano.

6,825,24 - 6,986,82 €