Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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Diplomacy • Marketing and propaganda • Security and military strategy • Documents and records • 20th Century • Political journalism

Filozofija revolucije

Gamal Abdel Nasser

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Džepna knjiga, 1956.

Srpski. Latinica. Broširano.

9,56 €

Marketing and propaganda • Marxism • Political philosophy

Manifest komunističke partije

Karl Marx, Friedrich Engels

Marx and Engels’s foundational political text examines class struggle, capitalism and the working class, combining social criticism with a programme for revolutionary change.

Kultura, 1957.

Hrvatski. Latinica. Broširano.

6,74 €

Economy • Marketing and propaganda • Manuals and guides

Učiniti svoje proizvode vidljivima

Filip Cvitić

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Fabula croatica, 2017.

Hrvatski. Latinica. Broširano.

9,52 €

Economy • Marketing and propaganda • Management

Marketing-komuniciranje

Marcel Meler

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Ekonomski fakultet Osijek - EFOS, 1992.

Hrvatski. Latinica. Broširano.

6,90 €

Marketing and propaganda • Psychology • Sociology • Theory of Art

Javno mišljenje / Umjetnost i gomila

Scipio Sighele

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

Knjižara A. Čelap, 1920.

Hrvatski. Latinica. Broširano.

8,42 €

Kulturologija • Marketing i propaganda • Menadžment • Sociologija

Kultura : menadžment, animacija, marketing

Milena Dragićević Šešić, Branimir Stojković

Profesori Milena Dragićević Šešić i Branimir Stojković napisali su knjigu u kojoj su na vrlo jednostavan način objašnjene ili po prvi put predstavljene neke od osnova koje oblikuju zanimanje zvano menadžer kulture.

Multimedia Clio, 2011.

Srpski. Latinica. Broširano.

12,00 €