Izravni marketing

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions
24 x 16.5 cm
Pages
87
Publisher
Otokar Keršovani, Rijeka, 2003.
 
Distribution: 1,000 copies
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
9-53-153088-2

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

State capitalism: How the Return of Statism is. Transforming the World

State capitalism: How the Return of Statism is. Transforming the World

Joshua Kurlantzick
Oxford University Press, 2016.
English. Latin alphabet. Hardcover with dust jacket.
19.72
Socijalna psihologija

Socijalna psihologija

Elliot Aronson, Timothy D. Wilson, Robin M. Akert

Psychology of employees, managers, business owners! Discover the essence of human thinking!

Mate d.o.o, 2005.
Croatian. Latin alphabet. Hardcover.
42.36
Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)

Poslovna organizacija (drugo izmijenjeno i dopunjeno izdanje)

Pere Sikavica, Mijo Novak

Introduction, organizational structure, organization of organizational structure elements, organizational dynamics, company as an object of organization, organization of business functions, presentation of company organization.

Informator, 1993.
Croatian. Latin alphabet. Hardcover.
12.68
Kaotika

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.
Croatian. Latin alphabet. Paperback with dust jacket.
5.24
Istraživanje tržišta

Istraživanje tržišta

Mira Marušić, Tihomir Vranešević

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

24 sata, 2001.
Croatian. Latin alphabet. Paperback.
24.32
Moderni menadžment (10. izdanje)

Moderni menadžment (10. izdanje)

Samuel C. Certo, S. Trevis Certo

Modern Management (10th Edition) by Samuel C. Certo and S. Treviso Certo provides a thorough overview of contemporary managerial principles, techniques, and practices.

Mate d.o.o, 2008.
Croatian. Latin alphabet. Hardcover.
23.78