Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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Ekonomija • Marketing i propaganda • Priručnici i vodiči

Učiniti svoje proizvode vidljivima

Filip Cvitić

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Fabula croatica, 2017.

Hrvatski. Latinica. Broširano.

9,52 €

Economy • Marketing and propaganda • Management • University textbooks

Marketing malih i srednjih poduzeća

Nataša Renko, Ružica Brečić

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Školska knjiga, 2016.

Hrvatski. Latinica. Broširano.

12,34 €

Economy • Marketing and propaganda • Management

Marketing-komuniciranje

Marcel Meler

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Ekonomski fakultet Osijek - EFOS, 1992.

Hrvatski. Latinica. Broširano.

6,90 €

Marketing i propaganda • Marksizam • Politička filozofija

Manifest komunističke partije

Karl Marx, Friedrich Engels

Temeljni politički spis Marxa i Engelsa o klasnoj borbi, razvoju kapitalizma i ulozi radništva, s kritikom postojećeg društva i programom revolucionarne preobrazbe.

Kultura, 1957.

Hrvatski. Latinica. Broširano.

6,74 €