Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću pretrage ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Economy • Management • Politicology • Marxism

Problemi zemljišne rente u prelaznoj etapi

Vladimir Bakarić

The book deals with the problem of land rent in the context of the transition of the socio-economic system, with a focus on agrarian relations and socialist development. An important work for understanding agrarian reforms and economic dilemmas in sociali

Kultura, 1950.

Hrvatski. Latinica. Tvrde korice.

3,46 €

Economy • Marketing and propaganda • Management • Politicology • Sociology

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.

Hrvatski. Latinica. Broširano.

5,34 €

Economy

Poslovna etika, korporacijska društvena odgovornost i održivost

The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.

Mate d.o.o, 2016.

Hrvatski. Latinica. Broširano.

22,98 €

Economy • Sociology • Manuals and guides

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.

Icon Books, 2013.

Engleski. Latinica. Broširano.

6,325,06 €

Economy • Sociology

Ekonomika kulturne politike

David Throsby

Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.

Multimedia Clio, 2012.

Srpski. Latinica. Broširano.

15,98 €