Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

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Marketing and propaganda • Communism and fascism • Political journalism

Božja zemlja Nippon: Poučno o Japanu

Friedrich K. Haider, Slavko Pavičić

"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.

Nakladna knjižara Velebit, 1942.

Hrvatski. Latinica. Broširano.

14,72 €

Marketing and propaganda • Marxism • Political philosophy

Manifest komunističke partije

Karl Marx, Friedrich Engels

Marx and Engels’s foundational political text examines class struggle, capitalism and the working class, combining social criticism with a programme for revolutionary change.

Kultura, 1957.

Hrvatski. Latinica. Broširano.

6,74 €

Marketing and propaganda • Psychology • Psychotherapy and self-help

Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće

Dale Carnegie

The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence

SKD Prosvjeta, 1986.

Hrvatski. Latinica. Broširano.

6,27 - 6,34 €

Economy • Marketing and propaganda • Management

Marketing-komuniciranje

Marcel Meler

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Ekonomski fakultet Osijek - EFOS, 1992.

Hrvatski. Latinica. Broširano.

6,90 €

Marketing and propaganda • Security and military strategy • First editions • Austro-Hungarian history • Documents and records • Croatian history • World War I • Military history

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Slavko Stanzer

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Vlastita naklada, 1916.

Hrvatski. Latinica. Broširano.

42,34 €

Economy • Marketing and propaganda • Manuals and guides

Učiniti svoje proizvode vidljivima

Filip Cvitić

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Fabula croatica, 2017.

Hrvatski. Latinica. Broširano.

9,52 €