Marketing i propaganda
Pobjeda glagoljice kroz tisućljetnu borbu
The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Ponašanje potrošača: Europska slika
Udžbenik je djelo četvorice sveučilišnih profesora i vrhunskih istraživača i stručnjaka za maketing koji su uspjeli napraviti vjerojatno najbolji udžbenik ponašanja potrošača na tržištu danas, koji je posebno prilagođen europskom poslovnom okružju.
Poslovanje u vanjskoj trgovini
Najvažnija lekcija iz knjige “Vanjska trgovina - kako poslovati s inozemstvom” je razumijevanje međunarodnih trgovačkih običaja, izraza i pravila.
Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence
Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi
Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.
Putovanje jedne majice kroz globalno tržište
Was ist der globale Markt und wie funktioniert er? Rivoli lieferte die Antwort auf diese Frage auf eine Weise, die für ein breites Publikum leicht verständlich ist; er erklärte, wie der Lebenszyklus eines ganz gewöhnlichen Kleidungsstücks – eines T-Shirts
Realizacija: Umijeće uspješne provedbe poslova i projekata
Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.
Što bi napravio Google?
Find out why Google is the world's most successful and desirable company.
Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
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