
Marketing and propaganda • Psychology
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
Two studies in **mass psychology** and collective psychology: on the formation of public opinion and on the influence of art on the crowd. The work consists of two parts:
- *Public Opinion* — Sighele analyzes the mechanisms of emergence, spread and influence of public opinion, the role of the press, suggestion and emotional factors in the mass psyche.
- *Art and the Crowd* — discusses how art...
Knjižara A. Čelap, 1920.Paperback.