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Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
Manualia Universitatis studiorum Zagrabiensis - Textbooks of the University of Zagreb
How to succeed with the biggest market opportunity in the next 50 years.
Second amended edition.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.