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The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
Are you sure that the interested party perceives your message the way you envisioned it? No other skill will help you in your career in so many different ways than communication skills.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.