The Welfare of Nations Hardcover

The Welfare State We're in

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

The Naked Manager

Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom

The Law: The Classic Blueprint for a Free Society

Frederic Bastiat explores the fundamental principles of law and its impact on society. With incisive clarity, he unveils the true purpose of law as a defender of individual rights and a safeguard against injustice.

Ekonomija za menadžere u svjetskoj privredi

The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.