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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?
Jedinstvena knjiga na tržištu koja obrađuje upravljanje operacijama i lancem opskrbe. Daje inovativan pristup uslugama i integraciji modernog upravljanja lancem opskrbe.
„Osnove političke ekonomije“ (1989) Adolfa Dragičevića je knjiga koja sustavno prikazuje temeljne pojmove i zakonitosti političke ekonomije, s naglaskom na tada dominantan marksistički pristup.
Socijalnim kapitalom do uspjeha priručni je vodič za uspjeh preko izgrađivanja i korištenja socijalnog kapitala.