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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
This manuscript, written in 1965, covers topics such as politics, diplomacy, economics and security.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.