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The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The problems of economic development have found a very professional treatment in this book, so it can be used by students and scientists of other social activities.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Performance evaluation is key to fairly rewarding employees. This includes assessing the work tasks, competencies and contributions of each employee.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.