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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
The trade framework in 1997 was marked by the entry into force of the first comprehensive Trade Act (as of January 1, 1997), which established clear rules for conducting trade activities and market conditions.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.