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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages of business today.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market