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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Commercial law regulates legal relations between legal and natural persons who carry out economic activities and participate in the trade of goods, services, capital and labor within the framework of a market economy.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.