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A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
This inspiring allegorical story presents ten ancient scrolls containing timeless principles of success, guiding the reader toward personal growth, true wealth, wisdom, and inner fulfillment.
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
The book provides a systematic and chronological overview of the Nobel Prize laureates in Economics, with a special focus on the period from 1998 to 2020.
The trade framework in 1997 was marked by the entry into force of the first comprehensive Trade Act (as of January 1, 1997), which established clear rules for conducting trade activities and market conditions.
The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.