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The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The book Influence of organizational variables on the success of the business process improvement program by prof. Ph.D. sc. Marina Buble analyzes how strategic, structural and human resources affect the success of business changes.
Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.