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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The twelfth edition of the textbook with an overview of organizational behavior explained at three levels: individually, in a group and in the entire organizational system.
How to draw hidden resources from your personal and business networks.
The book "A Brief History of Corruption" explores corruption as a universal and long-lasting social phenomenon, analyzing its development through different eras and cultures.
Olivier Blanchard's "Study Guide - Macroeconomics" is a companion material to his textbook, which through concise explanations, exercises and examples helps students better understand key macroeconomic concepts and models.