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Stručni priručnik o primjeni marketinških načela u malim i srednjim poduzećima, s naglaskom na istraživanje tržišta, ponašanje potrošača, konkurentnost, brendiranje i razvoj poslovnih strategija.
Krsta Kilibarda's sociological study from 1976 investigates the position of workers, motivation for work and the practical implementation of worker self-management in the Yugoslav social system.
The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.
This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
This inspiring allegorical story presents ten ancient scrolls containing timeless principles of success, guiding the reader toward personal growth, true wealth, wisdom, and inner fulfillment.