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In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.