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The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
The book Reforms presents a short selection of the author's reflections on reforms and policies that can pull Croatia out of the crisis and place it in the place it deserves in the modern world.
The author shows how companies should keep business books and prepare financial statements according to internationally accepted rules.
This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.