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Stručni priručnik o primjeni marketinških načela u malim i srednjim poduzećima, s naglaskom na istraživanje tržišta, ponašanje potrošača, konkurentnost, brendiranje i razvoj poslovnih strategija.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
Krsta Kilibarda's sociological study from 1976 investigates the position of workers, motivation for work and the practical implementation of worker self-management in the Yugoslav social system.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.