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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A 1996 professional handbook, edited by Ferdo Spajić, provides the complete text, as well as explanations and the application of the new Value Added Tax Act, in the context of Croatia’s transition to a VAT system.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Krsta Kilibarda's sociological study from 1976 investigates the position of workers, motivation for work and the practical implementation of worker self-management in the Yugoslav social system.