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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.
In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.
"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.