Social Science • Journalism

The Black Swan: The Impact of the Highly Improbable

Nassim Nicholas Taleb

The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertainty

What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? Why should you never run for a train or read a newspaper? This book is all about Black Swans: the random events that underlie our lives, from bestsellers to world disasters. Their impact is huge; they're impossible to predict; yet after they happen we always try to rationalize them.

Dimenzije

19,8 x 13 cm

Broj strana

372

Nakladnik

Penguin books, New York, 2007.

Latinica. Broširano.

Jezik: Engleski.

Nema primjeraka u ponudi

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Marketing and propaganda • Economy

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Hrvatski. Latinica. Tvrde korice.

14,98 €