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"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
This book provides a comprehensive overview of entrepreneurship, covering key concepts such as developing an entrepreneurial idea, business planning, financing, management, and business growth.
Commercial law regulates legal relations between legal and natural persons who carry out economic activities and participate in the trade of goods, services, capital and labor within the framework of a market economy.
