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Plato's dialogue Gorgias (c. 380 BC) in which Socrates debates with Gorgias, Polus, and Callicles about the nature of rhetoric, power, justice, and the good life. A harsh criticism of the Sophists and their oratory as flattery rather than knowledge.
The book Opšta lingvistika or General Course in Linguistics (1916, compiled posthumously from the lectures of the Swiss linguist Ferdinand de Saussure, 1857–1913) represents the foundation of structuralism and modern linguistics.
In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
Jonathan Culler, an American literary and structuralist theorist, presents Ferdinand de Saussure in this classic study as the father of modern linguistics – a thinker who, along with Freud and Durkheim, revolutionized the study of man and society.