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The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.
The book has become a classic because it accurately describes the world of Amazon, Uber, Netflix, and TikTok thirty years in advance. Ritzer does not curse fast food, but warns that if the whole of society turns into McDonald’s, we will remain full but hu
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