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The second edition of this book recommends more sexogogy (theory and practice of sexual education) in its organization, along with sexology in connection with which the classic theories and interpretations of this science are explained in the first part.
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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
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