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Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.
The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.