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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.
This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.
