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The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates state interventionism to correct these market failu
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
100 tips to find the way to well-being in your life
