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A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
This inspiring allegorical story presents ten ancient scrolls containing timeless principles of success, guiding the reader toward personal growth, true wealth, wisdom, and inner fulfillment.
In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
Will Davis' handbook guides would-be entrepreneurs through starting a business with minimal capital, offering concrete strategies for choosing an idea, analyzing the market, and starting a "mini-business" without much risk.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.