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The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid