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Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
This manuscript, written in 1965, covers topics such as politics, diplomacy, economics and security.
Izazovi menadžmenta u XXI. stoljeću knjiga je koja nastoji pružiti čitatelju trenutačni uvid u današnje cjelokupno poslovno okruženje, u ideje, vještine i u moć koju pruža posao menadžera i rukovoditelja.
Knjiga se bavi pojmom uprave i njegovom značenju u suvremenom društvu. Proučava razvoj, ulogu, vrste i modele uprave.
Otkriva kako današnji menadžeri mogu izbjeći pogreške vrijedne milijune dolara koje mnogi vrhunski rukovoditelji i dalje rade unatoč svojim visoko plaćenim konzultantima i mudrosti poslovne škole