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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Newly edited by Dr. C.W. Asher, corresponding member of the Commission centrale de Statistique du Royaume Belge, the statistical societies of London and Frankfurt a. M. and the Societe d'economie charitable in Paris.
Technocracy Record Book
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.