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A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.
serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.
Social capital to success is a handy guide to success through building and using social capital.
Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.