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In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
In her most provocative book yet, Naomi Klein, author of the influential bestsellers "No Logo" and "The Shock Doctrine," explores the greatest threat humanity has ever faced: the war that the existing economic model is waging against life on Earth.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.