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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
The book provides a systematic and chronological overview of the Nobel Prize laureates in Economics, with a special focus on the period from 1998 to 2020.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
Preface and Introduction Marx's Critique of Political Economy summarizes historical materialism: society develops through production relations, and the economic base determines the political and cultural superstructure.
A comprehensive guide and university textbook on foreign trade that explains in detail international business, contracting, customs procedures, logistics, and instruments for international payments.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.