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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.
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An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.