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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Who are the potential readers – users of this book? First and foremost, the book will be a good practical guide for experienced, but also novice entrepreneurs, as well as those who intend or are just thinking about realizing their own or someone else's en
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
The works of the best Croatian economists in the field of politics and economics of economic development in Croatia were presented.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.