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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Exploiting the optimal overseas opportunity.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The third book in the series, Don't Care About Small Things at Work, continues the successful series and offers a hundred new tips on how to reduce the level of stress, this time, related to the workplace.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.