Social Science

Mali brod na olujnom moru

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Mali ekonomski rječnik

Oko 2000 pojmova i podpojmova nabrojenih u indeksu, koji su u samom rječniku, obrađeni posebno ili uz neki drugi pojam.

Management i poduzetništvo - 1000 programa ulaganja za mala i srednja poduzeća

Knjiga “Management i poduzetništvo” namijenjena je ponajprije osobama izrazitog poduzetničkog duha, spremnim da osobnu budućnost suoče s izazovima promjenjivog tržišnog okruženja.

Management Olimpijskih igara

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Manjine u pluralističkoj demokraciji - od posebnih prava do zlouporabe

MARGINALNE GRUPE U ZNANOSTI

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Marshall McLuhan : Nemate vi pojma o mojemu djelu!

Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.

Marx i marksizam

Marx u digitalnom dobu: Dijalektički materijalizam na vratima tehnologije

The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.