Social Science • Management

Ponašanje potrošača

Leon G. Schiffman, Leslie Lazar Kanuk

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

The book analyzes how individuals make decisions about purchasing, using, and disposing of products, including psychological, social, and cultural factors.

Educational in nature, the book covers topics such as consumer perception, motivation, learning, and attitudes, as well as the influence of family, peer groups, and subcultures. The authors aim to help marketing professionals better understand consumer behavior and adjust advertising and sales strategies. The 2004 edition provides updated examples and research, emphasizing the importance of digitalization and globalization of markets.

This work is essential for students of marketing and business strategy, and anyone who wants to gain a deeper understanding of how and why consumers make decisions.

Dimenzije

30 x 21 cm

Broj strana

469

Nakladnik

Mate d.o.o, Zagreb, 2004.

Latinica. Tvrde korice s ovitkom.

Jezik: Hrvatski.

Jedan primjerak je u ponudi

Stanje:Novo

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Language & linguistics • Methodology • Education • Pedagogy • Literary Theory

Metodika književnog odgoja i obrazovanja

Dragutin Rosandić

A fundamental work of Croatian methodological science that explores the theory, goals, and methods of teaching literature, connecting the pedagogical, psychological, and aesthetic aspects of literary education.

Školska knjiga, 1988.

Hrvatski. Latinica. Tvrde korice.

16,42 €

Anthropology • Culturology • Sociology • Essays • Contemporary philosophy

Rajski brežuljci: Povijest moći i nemoći

Mineke Schipper

In her book, Mineke Schipper explores cultures throughout history to describe the complex relationship men have with the female body. Despite the symbiotic relationship between the sexes, men have always had greater power than women, and at the root of it

Durieux, 2021.

Hrvatski. Latinica. Tvrde korice s ovitkom.

16,54 €

Culturology • Politicology • Sociology • Political philosophy

Što je sociologija?

Norbert Elias

A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv

Antibarbarus, 2007.

Hrvatski. Latinica. Broširano.

8,26 €

Law • University textbooks

Zakon o osnovnim vlasničkopravnim odnosima: komentar, sudska praksa i drugi odgovarajući propisi

Mladen Žuvela

The book The Law on Basic Ownership Relations, edited by M. Žuvela, is a classic commentary on the Law on Basic Ownership Relations (ZOVO) from 1980 (Official Gazette of the SFRY, No. 6/80), with 88 articles.

Narodne novine, 1990.

Hrvatski. Latinica. Tvrde korice.

24,48 €

Security and military strategy • First editions • Documents and records • Yugoslavia • Communism and fascism

Sam protiv njih

Roman Leljak

A non-fiction work by a Slovenian investigator of the UDB archives. The author, a former KOS employee, left the army after learning about the crimes of the Yugoslav army during the war and the post-war period, and dedicated himself to exposing the secret

Vlastita naklada, 1990.

Hrvatski. Latinica. Broširano.

16,42 €