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Rich Dad Poor Dad by Robert T. Kiyosaki is a popular financial guide that debunks myths about money and education. This book is not just about getting rich - it's about changing the way you think about money, risk, work and life.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.