10 zapovijedi za uspješnost malih i srednjih poduzetnika

It combines theoretical business principles with practical applications in the areas of business analysis (weaknesses and strengths, opportunities), business policies (marketing, sales, production) and operational systems (organization, quality personnel, logistics, management, information systems, etc.). The author is a Dutch businessman and university lecturer with extensive experience in small and large companies (Unilever, Philip Morris) where he worked as a consultant or board member.