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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
Good money management is a key component of a company's success.
Are you sure that the interested party perceives your message the way you envisioned it? No other skill will help you in your career in so many different ways than communication skills.
"Science of Finances" by Hamid Filipović, edition from 1965, is a university textbook in the field of public finance and financial theory, used at economics and law faculties in the former Yugoslavia.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.