Nema primjeraka u ponudi
Poslednji primjerak je nedavno prodan.
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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.
The trade framework in 1997 was marked by the entry into force of the first comprehensive Trade Act (as of January 1, 1997), which established clear rules for conducting trade activities and market conditions.
A textbook on the Croatian language (1910), compiled and edited by Dragutin Prohaska. An official publication of the Provincial Government for the needs of trade schools in Croatia and Slavonia, with literary texts, poetry and prose.