Jedan primjerak je u ponudi
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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.