Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Marketing and propaganda

Mali brod na olujnom moru

Marijan Ožanić

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Tehnološki park, 2004.

Croatian. Latin alphabet. Paperback.

8.89 €

Economy

Pomorske djelatnosti u zakonicima staroga vijeka

Zlatko Đukić

In the book, the author deals in detail with the topic of maritime activities and provides a deeper insight into the historical and legal aspects of commercial navigation.

Zavod za Baranjsku povjesnicu, 2015.

Croatian. Latin alphabet. Paperback.

10.52 €

Economy

Tehnološka zavisnost i privredni razvoj

Stjenko Vranjican

The topic of technological dependence and economic development is important in the modern world.

Narodne novine, 1989.

Croatian. Latin alphabet. Paperback.

8.22 €

Economy

Međunarodni ekonomski odnosi

Đurica Acin, Antonije Tasić

This book includes an analysis of economic cooperation between different countries, trade, investment, monetary policy and other aspects of the international economy.

Institut za međunarodne ekonomske odnose, 1985.

Serbian. Latin alphabet. Paperback.

5.28 €

Economy • Monographs • Political journalism

Neprofitni autopoetski sustavi

Marija Ovsenik, Milan Ambrož

In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.

Alinea, 1999.

Croatian. Latin alphabet. Paperback.

5.32 €

Economy • Management • University textbooks

Tržišta kapitala

Bernard J. Foley

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Mate d.o.o, 1993.

Croatian. Latin alphabet. Hardcover.

11.24 €