Izravni marketing

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions
24 x 16.5 cm
Pages
87
Publisher
Otokar Keršovani, Rijeka, 2003.
 
Distribution: 1,000 copies
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
9-53-153088-2

One copy is available

Condition:Used, excellent condition
Discounted price: 10.989.88
10% discount is valid until 4/5/25 11:59 pm
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Stimulativno nagrađivanje u privrednim preduzećima sa primerima iz prakse

Stimulativno nagrađivanje u privrednim preduzećima sa primerima iz prakse

The book deals with employee reward systems in an economic and industrial context.

Rad, 1960.
Serbian. Latin alphabet. Hardcover.
4.98
Das Kapital. Buch III: Der Gesammtprozess der kapitalistischen Produktion. Dritter Band, erster [und] zweiter Theil. Erste Auflage

Das Kapital. Buch III: Der Gesammtprozess der kapitalistischen Produktion. Dritter Band, erster [und] zweiter Theil. Erste Auflage

Karl Marx

Capital: A Critique of Political Economy. Third volume, first and second parts [First edition]. A rare first edition of one of the most influential books ever published.

Verlag von Otto Meissner, 1894.
German. Latin alphabet. Hardcover.
The book consists of two volumes
3740.00
Svijet bez granica

Svijet bez granica

Lester R. Brown
Globus, 1979.
Croatian. Latin alphabet. Hardcover with dust jacket.
6.64
Agequake: Riding the Demographic Rollercoaster Shaking Business, Finance and Our World

Agequake: Riding the Demographic Rollercoaster Shaking Business, Finance and Our World

Paul Wallace

This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.

Nicholas Brealey Publishing, 2001.
English. Latin alphabet. Paperback.
10.53
Međunarodna ekonomija / International economics

Međunarodna ekonomija / International economics

Ljubomir Baban, Goran Marijanović

This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.

Ekonomski fakultet Osijek - EFOS, 1998.
Croatian. Latin alphabet. Hardcover.
6.82
Organizacijsko ponašanje

Organizacijsko ponašanje

Stephen P. Robbins, Timothy A. Judge

The twelfth edition of the textbook with an overview of organizational behavior explained at three levels: individually, in a group and in the entire organizational system.

Mate d.o.o, 2010.
Croatian. Latin alphabet. Paperback.
32.86