Izravni marketing

Poduzetnička ekonomija: kako učiniti prvi korak

The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.

Pregovaranje

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Inventivni menadžer u 100 lekcija: Kako postati i ostati pobjednik

The Demographic Cliff: How to Survive and Prosper During the Great Deflation Ahead

Bestselling author and financial guru Harry Dent shows why we’re facing a “great deflation” and what to do about it now.

Život kao igra

The manual in which the author, a professor of management, through a series of different mental models, created on the basis of his own experience in business and social life, offers answers to a series of questions that every businessman asks himself.

Organizacija poslova i vrednovanje rada

Performance evaluation is key to fairly rewarding employees. This includes assessing the work tasks, competencies and contributions of each employee.