Economy • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Yugoslavia

Od krize do vizije: skice za jugoslavensku tehnološku utopiju

Velimir Srića

Mladost, 1988.

Croatian. Latin alphabet. Paperback.

3.98 €

Economy • Sociology • Contemporary philosophy

Klasna borba i koncepcije razvoja

Luka Marković

This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.

Naprijed, 1978.

Croatian. Latin alphabet. Hardcover.

5.98 €

Economy • Law

Upravna znanost (izbor radova)

J. Moreau, R. Mayntz, F. W. Schapf, M. Mulder, A. Dunsire, N. Luhmann, J. P. Olsen

The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.

Naprijed, 1995.

Croatian. Latin alphabet. Paperback.

7.96 €

Economy • Marxism

Prilog kritici političke ekonomije

Karl Marx

Kultura, 1960.

Serbian. Latin alphabet. Paperback.

2.99 €

Economy • Marketing and propaganda • Manuals and guides

Poslovanje u vanjskoj trgovini

Ivo Andrijanić

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Mikrorad d.o.o., 2009.

Croatian. Latin alphabet. Paperback.

14.98 €