Marketing und Propaganda • Wirtschaft

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direktmarketing stellt sicherlich einen der dynamischsten Bereiche des Marketings dar, der im Laufe seiner Entwicklung sowohl Techniken als auch Handlungsinstrumente verändert hat.

Die Gründe für diese Entwicklung sind vor allem in der faszinierenden technologischen Entwicklung zu suchen, die durch die IT-Revolution vorangetrieben wird ...

Marketing ist eine Tätigkeitsform, bei der die direkte Kommunikation zwischen Verkäufer und Käufer im Vordergrund steht und eine kontinuierliche und individualisierte, zielgerichtete und mono-/multimediale Kommunikation mit potenziellen Kunden voraussetzt! Der erwähnte Zusammenhang, die kreative Praxis des Direktmarketings, das Internet usw. werden von den Autoren in dieser Arbeit erläutert...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

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