Izravni marketing

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.

Human Resource Management

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Uravnotežena tablica rezultata

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.

Herojsko vodstvo

The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.

Prezentacijom do uspjeha

In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.