Izravni marketing

Učiniti svoje proizvode vidljivima

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Kritika političke ekonomije: Predgovor i Uvod

Karl Marx

Preface and Introduction Marx's Critique of Political Economy summarizes historical materialism: society develops through production relations, and the economic base determines the political and cultural superstructure.

Kadrovska politika i odnosi u udruženom radu

This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.

Hrvatska čitanka za prvi i drugi razred viših trgovačkih škola

A textbook on the Croatian language (1910), compiled and edited by Dragutin Prohaska. An official publication of the Provincial Government for the needs of trade schools in Croatia and Slavonia, with literary texts, poetry and prose.

Nudge: Improving Decisions About Health, Wealth and Happiness

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.

The Warren Buffett Way: Third edition