Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Discounted price: 10.988.78 €

20% discount is valid until 12/3/25 11:59 pm

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

World War II • A war novel • Marketing and propaganda

Der Glaube an Deutschland Ein Kriegserleben von Verdun bis zum Umsturz

Hans Zöberlein

NSDAP., Franz Eher Nachf., 1941.

German. Latin alphabet. Hardcover.

24.99 €

Marketing and propaganda • Economy

Mali brod na olujnom moru

Marijan Ožanić

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Tehnološki park, 2004.

Croatian. Latin alphabet. Paperback.

8.89 €

Politics • Marketing and propaganda • Economy

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Blagoje S. Babić

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Institut za međunarodnu politiku i privredu, 1982.

Serbian. Latin alphabet. Hardcover with dust jacket.

9.98 €

Social Science • Marketing and propaganda • Economy • Management

Financijska tržišta i institucije

Frederic S. Mishkin, Stanley G. Eakins

"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.

Mate d.o.o, 2005.

Croatian. Latin alphabet. Paperback.

31.48 €