Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Political journalism • Sociology

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Jeffrey Sachs

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Algoritam, 2007.

Croatian. Latin alphabet. Paperback.

9.78 €

Marxism • Economy • Political philosophy

Teorije o višku vrednosti

Karl Marx

Prosveta, 1978.

Croatian. Latin alphabet. Paperback.

The book consists of 3 volumes

23.54 €

Economy • Politics • Marketing and propaganda

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Blagoje S. Babić

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Institut za međunarodnu politiku i privredu, 1982.

Serbian. Latin alphabet. Hardcover with dust jacket.

9.98 €

20th-century philosophy • Demographics • Economy • Law • Statistics • History of Philosophy

Historijski materijalizam i filozofija Benedetta Crocea

Antonio Gramsci

Naprijed, 1958.

Croatian. Latin alphabet. Hardcover with dust jacket.

6.99 €

Economy

Uravnotežena tablica rezultata

Robert S. Kaplan, David P. Norton

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.

Mate d.o.o, 2010.

Croatian. Latin alphabet. Hardcover.

25.98 €