Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Marketing and propaganda • Economy

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Croatian. Latin alphabet. Hardcover.

14.98 €

Social Science • Marketing and propaganda • Economy • Management

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

28.42 - 41.10 €

Education • Marketing and propaganda • Language & linguistics

Pobjeda glagoljice kroz tisućljetnu borbu

Frano Ivanišević

The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t

Jugoslavenska matica, 1929.

Croatian. Latin alphabet. Paperback.

16.24 €

Marketing and propaganda • Economy • Management

Realizacija: Umijeće uspješne provedbe poslova i projekata

Larry Bossidy, Ram Charan

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

V.B.Z, 2016.

Croatian. Latin alphabet. Paperback.

12.46 €

University textbooks • Marketing and propaganda • Economy • Management

Budućnost menadžmenta

Gary Hamel

A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Hardcover.

9.36 - 9.52 €

Marketing and propaganda • Economy • Management • Psychology • Sociology

Pregovaranje

Roy J. Lewicki, David M. Saunders, Bruce Barry

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Paperback.

38.52 €