Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Nakladnik

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primjeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primjerak je u ponudi

Stanje:Korišteno, u odličnom stanju

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Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Hrvatski. Latinica. Tvrde korice.

32,26 €

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Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

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J. Frank Yates

Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?

Mate d.o.o, 2011.

Hrvatski. Latinica. Broširano.

12,90 €

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Upravljačko računovodstvo i računovodstvo troškova

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This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.

Mate d.o.o, 2018.

Hrvatski. Latinica. Broširano.

45,77 €

Economy • Law • Croatian history

Pravni život na selu

Mijo Lehpamer

In a popular booklet, Dr. Mijo Lehpamer explains the basics of legal life in the countryside – property, contracts, debts, inheritance, litigation, and the everyday legal problems of farmers in an understandable way.

Hrvatsko književno društvo Sv. Jeronima, 1940.

Hrvatski. Latinica. Broširano.

7,34 €