Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Manuals and guides • Self-help • Economy

Psihologija uspjeha II.

Dale Carnegie

How to forget worries and find satisfaction in life.

Biblioteka popularne psihologije, 1981.

Croatian. Latin alphabet. Paperback with dust jacket.

10.22 €

20th Century • History • Economy

Ruska kapitalistička revolucija

Anders Åslund

Dnevnik d.o.o., 2010.

Croatian. Latin alphabet. Paperback.

23.9921.59 €

History • Economy • Law

Kratka povijest korupcije

Carlo Alberto Brioschi

The book "A Brief History of Corruption" explores corruption as a universal and long-lasting social phenomenon, analyzing its development through different eras and cultures.

Mate d.o.o, 2007.

Croatian. Latin alphabet. Hardcover.

7.14 €