Izravni marketing

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions
24 x 16.5 cm
Pages
87
Publisher
Otokar Keršovani, Rijeka, 2003.
 
Distribution: 1,000 copies
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
9-53-153088-2

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kako postati bogat u Hrvatskoj

Kako postati bogat u Hrvatskoj

Sanjin Frlan

From zero to millions in two years or less!

Frlan, 2010.
Croatian. Latin alphabet. Paperback.
9.36
The Breakdown of Nations

The Breakdown of Nations

Leopold Kohr

This book shows that throughout history people who have lived in small states, where political leaders are accessible rather than remote, are happier, more peaceful, more creative and more prosperous.

Christopher Davies Publishers, 1957.
English. Latin alphabet. Paperback.
39.64
Poduzetništvo: realnost sadašnjosti i izazov budućnosti

Poduzetništvo: realnost sadašnjosti i izazov budućnosti

Marin Buble, Dejan Kružić

In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.

RRiF-plus, 2006.
Croatian. Latin alphabet. Paperback.
7.98
Management i poduzetništvo - 1000 programa ulaganja za mala i srednja poduzeća

Management i poduzetništvo - 1000 programa ulaganja za mala i srednja poduzeća

Mladost, 1994.
Croatian. Latin alphabet. Hardcover.
27.82
The Law: The Classic Blueprint for a Free Society

The Law: The Classic Blueprint for a Free Society

Frederic Bastiat

Frederic Bastiat explores the fundamental principles of law and its impact on society. With incisive clarity, he unveils the true purpose of law as a defender of individual rights and a safeguard against injustice.

The Foundation for Economic Education, 2007.
English. Latin alphabet. Paperback.
13.79
Nova industrijska država

Nova industrijska država

John Kenneth Galbraith

Technocracy Record Book

Stvarnost, 1970.
Croatian. Latin alphabet. Paperback.
5.26 - 5.48