Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Discounted price: 10.989.88 €

10% discount is valid until 4/29/26 11:59 pm

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Social Science • Economy • Marketing and propaganda • Management

Ponašanje potrošača

Leon G. Schiffman, Leslie Lazar Kanuk

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Mate d.o.o, 2004.

Croatian. Latin alphabet. Hardcover with dust jacket.

9.58 €

Economy • Marketing and propaganda

Upravljanje marketingom 1-2

Philip Kotler

Classics of Yugoslav law

Informator, 1988.

Croatian. Latin alphabet. Paperback.

The book consists of two volumes

14.44 €

Marketing and propaganda • Psychology • Psychotherapy and self-help

Psihologija uspjeha III: Kako steći samopouzdanje i savladati govorno umijeće

Dale Carnegie

The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence

SKD Prosvjeta, 1986.

Croatian. Latin alphabet. Paperback.

6.27 - 6.34 €

Economy • Marketing and propaganda • Management

Realizacija: Umijeće uspješne provedbe poslova i projekata

Larry Bossidy, Ram Charan

Realization is a specific set of behavioral rules and techniques that companies must master in order to become competitive. Realization is an independent discipline. In large companies, as well as in small ones, it is the foundation of success today.

V.B.Z, 2016.

Croatian. Latin alphabet. Paperback.

12.46 €

Economy • Marketing and propaganda • Management • University textbooks

Budućnost menadžmenta

Gary Hamel

A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Hardcover.

9.36 - 9.52 €