Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy

Analiza bilansa

Paul Gerstner

The book is one of the classic works in the field of business finance and accounting, which had a significant influence on the development of the theory and practice of financial statement analysis, especially the balance sheet of a company.

Štamparija Drag Gregorić, 1933.

Serbian. Latin alphabet. Hardcover.

12.62 €

Economy • University textbooks • Computer Science and Technology

IT u primjeni

Dennis G. Severance, Jacque Passino

Manager's guide to the application of information technology systems.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Paperback with dust jacket.

4.12 - 4.24 €

Economy • Marxism • University textbooks

Osnove političke ekonomije

Marin Cerovac

Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.

Glas Slavonije, 1974.

Croatian. Latin alphabet. Paperback.

4.36 €

Economy • Sociology • Political journalism

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Jeffrey Sachs

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Algoritam, 2007.

Croatian. Latin alphabet. Paperback.

9.787.82 €