Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Management

Human Resource Management

Gary Dessler

24 sata, 1997.

English. Latin alphabet. Paperback.

8.76 €

Economy • Marketing and propaganda

Mali brod na olujnom moru

Marijan Ožanić

The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business

Tehnološki park, 2004.

Croatian. Latin alphabet. Paperback.

8.89 €

Croatian history • Osijek and surroundings • Culturology • Economy • Slavonia, Baranja & Srijem

S tradicionalnih na nove puteve: Trgovina, obrt, industrija i bankarske ustanove grada Osijeka na prijelazu stoljeća od 1868. do 1918. godine

Zlata Živaković-Kerže

The book explores the economic development of Osijek after the Croatian-Hungarian Settlement until the end of World War I. Osijek, as an important center of Slavonia, experienced a significant economic boom thanks to its location on the Drava River and th

Hrvatski institut za povijest, 1999.

Croatian. Latin alphabet. Hardcover.

7.325.49 €

Economy • Sociology

Poreklo porodice, privatne svojine i države

Friedrich Engels

Kultura, 1950.

Serbian. Cyrillic alphabet. Hardcover.

3.99 €

20th Century • Svjetska povijest • History of ideas • Economy • Diplomacy

Doba neizvjesnosti

John Kenneth Galbraith

Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market

Stvarnost, 1981.

Croatian. Latin alphabet. Hardcover with dust jacket.

9.98 €