Izravni marketing

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions
24 x 16.5 cm
Pages
87
Publisher
Otokar Keršovani, Rijeka, 2003.
 
Distribution: 1,000 copies
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
9-53-153088-2

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Problemi zemljišne rente u prelaznoj etapi

Problemi zemljišne rente u prelaznoj etapi

Vladimir Bakarić

The book deals with the problem of land rent in the context of the transition of the socio-economic system, with a focus on agrarian relations and socialist development. An important work for understanding agrarian reforms and economic dilemmas in sociali

Kultura, 1950.
Croatian. Latin alphabet. Hardcover.
3.46
Putovanje jedne majice kroz globalno tržište

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.
Croatian. Latin alphabet. Paperback.
5.34
Regionalna ekonomika

Regionalna ekonomika

Branko Kubović
Informator, 1974.
Croatian. Latin alphabet. Hardcover.
9.42
Vodič za novi svijet: Zašto je uzajamno jamstvo ključ našeg oporavka

Vodič za novi svijet: Zašto je uzajamno jamstvo ključ našeg oporavka

Anatolij Uljanov, Michael Laitman

Why do 1% of the world's population own 40% of the wealth? Why do education systems around the world produce unhappy, poorly educated children? Why is there hunger?

Antibarbarus, 2013.
Croatian. Latin alphabet. Paperback.
11.42
Statistika

Statistika

Ivan Šošić

Statistics is intended for economics students and anyone who applies the methods of descriptive and inferential statistics in professional and scientific research work.

Školska knjiga, 1994.
Croatian. Latin alphabet. Paperback.
4.82
Rat protiv gladi

Rat protiv gladi

Vladimir Paleček

"War on Hunger" by Vladimir Paleček, published in 1979, is a literary work that explores the causes and consequences of global hunger and proposes possible solutions to this serious problem.

Međunarodni fond '' Gladno dijete '', 1979.
Croatian. Latin alphabet. Paperback.
4.82