Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • University textbooks

Javne financije

Dieter Brümmerhoff

Mate d.o.o, 2000.

Croatian. Latin alphabet. Paperback.

9.88 - 17.46 €

Economy • Manuals and guides • Self-help

Riješite u 30 dana novac

Caro Handley

How to organize finances in just one month.

Marjan tisak, 2004.

Croatian. Latin alphabet. Paperback.

7.32 €

Economy • Manuals and guides

RRiF-ov računski plan za poduzetnike

Mladen Habek, Vlado Brkanić

RRiF-plus, 2001.

Croatian. Latin alphabet. Paperback.

3.20 €

Economy • Marketing and propaganda • Politics

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Blagoje S. Babić

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Institut za međunarodnu politiku i privredu, 1982.

Serbian. Latin alphabet. Hardcover with dust jacket.

9.98 €

Demographics • Economy

Agequake: Riding the Demographic Rollercoaster Shaking Business, Finance and Our World

Paul Wallace

This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.

Nicholas Brealey Publishing, 2001.

English. Latin alphabet. Paperback.

10.53 €