Izravni marketing

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

The Warren Buffett Way: Third edition

Filozofija revolucije

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Učiniti svoje proizvode vidljivima

Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Javno mišljenje / Umjetnost i gomila

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.