Izravni marketing

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions
24 x 16.5 cm
Pages
87
Publisher
Otokar Keršovani, Rijeka, 2003.
 
Distribution: 1,000 copies
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
9-53-153088-2

One copy is available

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Kraj siromaštva: Ekonomske mogućnosti našeg doba

Jeffrey Sachs

In the book, economist Jeffrey Sachs presents an optimistic plan for eliminating extreme poverty by 2025. He argues that this is feasible with political will, because world wealth is growing, and poverty is not fate, but the result of inefficient systems.

Algoritam, 2007.
Croatian. Latin alphabet. Paperback.
9.78
State capitalism: How the Return of Statism is. Transforming the World

State capitalism: How the Return of Statism is. Transforming the World

Joshua Kurlantzick
Oxford University Press, 2016.
English. Latin alphabet. Hardcover with dust jacket.
19.72
Menadžment

Menadžment

Heinz Weihrich, Harold Koontz

Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.

Mate d.o.o, 1994.
Croatian. Latin alphabet. Hardcover.
16.24
Ueber die Quellen des Volkswohlstandes

Ueber die Quellen des Volkswohlstandes

Adam Smith

Newly edited by Dr. C.W. Asher, corresponding member of the Commission centrale de Statistique du Royaume Belge, the statistical societies of London and Frankfurt a. M. and the Societe d'economie charitable in Paris.

Verlag von J. Engelhorn, 1861.
German. Latin alphabet. Hardcover.
The book consists of two volumes
98.42
Osnove političke ekonomije

Osnove političke ekonomije

Marin Cerovac

​Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.

Glas Slavonije, 1974.
Croatian. Latin alphabet. Paperback.
4.36
Za svijet bez siromaštva - Socijalna poduzeća i budućnost kapitalizma

Za svijet bez siromaštva - Socijalna poduzeća i budućnost kapitalizma

Muhammad Yunus, Karl Weber
VBZ, 2009.
Croatian. Latin alphabet. Paperback.
9.98