Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Marxism • University textbooks

Osnove političke ekonomije

Marin Cerovac

Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.

Glas Slavonije, 1974.

Croatian. Latin alphabet. Paperback.

4.36 €

Economy • Sociology

Ekonomika kulturne politike

David Throsby

Cultural policy is changing. Initially, it was concerned with ensuring financial support for institutions such as museums and galleries, arts and cultural values.

Multimedia Clio, 2012.

Serbian. Latin alphabet. Paperback.

15.98 €

Economy

Statistika

Ivan Šošić

Statistics is intended for economics students and anyone who applies the methods of descriptive and inferential statistics in professional and scientific research work.

Školska knjiga, 1994.

Croatian. Latin alphabet. Paperback.

4.82 €

Economy

Uravnotežena tablica rezultata

Robert S. Kaplan, David P. Norton

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.

Mate d.o.o, 2010.

Croatian. Latin alphabet. Hardcover.

25.98 €

Economy

Priprema, izvršenje i analiza vanjskotrgovinskih poslova

Roman Obraz

The book focuses on a comprehensive overview of how foreign trade transactions were planned, implemented, and analyzed within the economic system of the time.

IP Progres, 1968.

Croatian. Latin alphabet. Paperback.

8.987.18 €

Economy • Sociology • Manuals and guides

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.

Icon Books, 2013.

English. Latin alphabet. Paperback.

6.32 €