Marketing and propaganda • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Maße

24 x 16,5 cm

Seitenzahl

Verlag

Otokar Keršovani, Rijeka, 2003.

Auflage: 1.000 Exemplare

Latein Schrift. Taschenbuch.

Sprache: Kroatisch.

ISBN

9-53-153088-2

Angeboten wird ein Exemplar

Zustand:Gebraucht, in ausgezeichnetem Zustand

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