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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
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Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Skupina financijskih analitičara i novinara nudi odgovor na postavljena pitanja.
Rukovoditeljski vodič za primjenu sustava informacijske tehnologije.