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In dem Buch präsentiert der Ökonom Jeffrey Sachs einen optimistischen Plan zur Beseitigung extremer Armut bis 2025. Er argumentiert, dass dies mit politischem Willen machbar sei, da der weltweite Wohlstand wachse und Armut kein Schicksal, sondern das Erge
Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.
Fokusirajući se na HRM kao odgovornost svakog menadžera, ovaj tekst naglašava četiri teme kroz knjigu: HR i responzivna organizacija; izgradnja predanosti zaposlenika; globalni HRM; i aplikacije za male tvrtke.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.