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"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
This book shows that throughout history people who have lived in small states, where political leaders are accessible rather than remote, are happier, more peaceful, more creative and more prosperous.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Rudolf Bićanić, a long-time professor of economics at the Faculty of Law in Zagreb, occupies a significant place in Croatian science with his pedagogical and scientific work.
Everything non-financial managers need to know.