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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!