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Izravni marketing sasvim sigurno predstavlja jedno od najdinamičnijih područja marketinga, koje je tijekom svog razvitka mijenjalo i tehnike i oruđa djelovanja.
Knjiga Osnove korporativnih financija objašnjava ključne financijske koncepte i alate potrebne za donošenje poslovnih odluka, uključujući upravljanje kapitalom, procjenu investicija i analizu rizika.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
The book is one of the classic works in the field of business finance and accounting, which had a significant influence on the development of the theory and practice of financial statement analysis, especially the balance sheet of a company.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
Revised and updated 5th anniversary edition. Eradication of poverty through profit.