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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Ljubiša Lazarević's university textbook *Psychological Foundations of Physical Culture* (1987) analyzes psychological processes, motivation, motor learning, and personality development in sport and physical culture.
Josip Ivoš's 1950 textbook *Zoohigijena* (Zoohygiene) is based on the principles of preserving the health of domestic animals, explaining the impact of the environment, housing, nutrition, and care on animal husbandry and disease prevention.
"Medical Genetics" by Ljiljana Zergollern is a scientific and educational work that addresses the basic concepts of genetics in medicine and their application in the understanding, diagnosis, and prevention of hereditary diseases.
The book Higher Mathematics is a classic higher mathematics textbook for students of technical and natural sciences, written by the prominent Croatian mathematician Danilo Blanuša.