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For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
The book is one of the most important university sociology textbooks in Croatia and the former Yugoslavia. The work has gone through numerous editions, including the 18th edition in 1990, and has served as a fundamental textbook for generations of studen
Olivier Blanchard's book Macroeconomics provides a thorough and up-to-date overview of macroeconomic principles, theories and policies, combining an analytical approach with real economic examples.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.