Philip Kotler
Naslovi u ponudi
University textbooks • Economy
Kaotika
Philip Kotler, John A. Caslione
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Mate d.o.o, 2009.
Hrvatski. Latinica. Broširano s ovitkom.
5,24 €
Marketing and propaganda • Economy
Marketing management / Upravljanje marketingom
Philip Kotler
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Informator, 1994.
Hrvatski. Latinica. Tvrde korice.
14,98 €
Tourism
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
Philip Kotler, John T. Bowen, James C. Makens
The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.
Mate d.o.o, 2011.
Hrvatski. Latinica. Tvrde korice.
50,00 €
Marketing and propaganda • Economy
Upravljanje marketingom 1-2
Philip Kotler
Classics of Yugoslav law
Informator, 1988.
Hrvatski. Latinica. Broširano.
Knjiga se sastoji od dva toma
14,44 €
Social Science • Marketing and propaganda • Economy • Management
Upravljanje marketingom, 12. izdanje
Philip Kotler, Kevin Lane Keller
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Mate d.o.o, 2008.
Hrvatski. Latinica. Tvrde korice.
23,10 €