Philip Kotler
Titles in our offer
Kaotika
Upravljenje i marketing u turbolentnim vremenima. Neophodan vodič poslovnim vođama koji nastoje preživjeti današnje ekonomske oluje, a žele i napredovati u neizbježnim turbolencijama sutrašnjice.
Marketing management / Upravljanje marketingom
Upravljanje marketingom vodeći je marketinški tekst jer njegov sadržaj i organizacija dosljedno odražavaju promjene u marketinškoj teoriji i praksi.
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.
Osnove marketinga
"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
Upravljanje marketingom 1-2
Classics of Yugoslav law
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.