Social Science • Management

Upravljanje marketingom, 12. izdanje

Name: Upravljanje marketingom, 12. izdanje
Price: 23.1 EUR
Availability: InStock

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

The book provides a comprehensive overview of marketing concepts, strategies, and tools that help companies build strong brands and achieve competitive advantage. The authors emphasize the importance of market research, segmentation, targeted advertising, and product positioning. They also cover digital marketing, CRM, consumer behavior, and marketing innovation. This book offers practical guidance and real-world examples from the business world, making it a key resource for students, managers, and marketing professionals.

Titel des Originals

Marketing management, 12th edition

Übersetzung

Ivanka Rajh, Gordana Kosanović Juričević, Nikolina Parlov, Marija Zovko, Josip Hrgović, Ivana Tuđman, Emil Heršak, Mato Njavro, Marina Kuzmić

Editor

Đuro Njavro

Maße

27 x 21 cm

Seitenzahl

764

Verlag

Mate d.o.o, Zagreb, 2008.

Latein Schrift. Hardcover.

Sprache: Kroatisch.

Angeboten wird ein Exemplar

Zustand:Neu

Interessieren Sie sich für ein anderes Buch? Sie können das Angebot über unsere Suchmaschine suchen und finden oder Bücher nach Kategorien durchsuchen.

Diese Titel könnten Sie auch interessieren

Marketing and propaganda • Economy

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Kroatisch. Latein Schrift. Hardcover.

14,9811,98 €

University textbooks • Economy

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.

Kroatisch. Latein Schrift. Taschenbuch mit Einband.

5,24 €

University textbooks • Encyclopedia, Dictionaries & Lexicons • Language & linguistics • Grammar & Spelling

Hrvatski pravopis

Ivan Marković, Krešimir Mićanović, Lada Badurina

The Matica Hrvatska orthography was created to be a useful and reliable aid for all those who use the standard Croatian language in their writing.

Matica hrvatska, 2007.

Kroatisch. Latein Schrift. Hardcover.

18,56 €

University textbooks • Education • Pedagogy • Language & linguistics • Grammar & Spelling

Hrvatski jezik u srednjoškolskoj nastavi

Dragutin Rosandić, Irena Rosandić

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Školske novine, 1996.

Kroatisch. Latein Schrift. Hardcover.

18,26 €

Philosophy of language • Anthropology • Culturology • Contemporary philosophy • Sociology

Kultura i komunikacija: Logika povezivanja simbola

Edmund Leach

In Culture and Communication, Edmund Leach explores social relations through language, rituals, and symbols. He connects anthropology with communication theory, showing culture as a system of meaning that shapes human behavior.

Biblioteka XX vek, 1983.

Serbisch. Latein Schrift. Taschenbuch.

7,32 €

Management • Marketing and propaganda • Economy • Politicology • Sociology

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.

Kroatisch. Latein Schrift. Taschenbuch.

5,34 €