Philip Kotler
Titles in our offer
Kaotika
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Marketing management / Upravljanje marketingom
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.
Osnove marketinga
"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
Upravljanje marketingom 1-2
Classics of Yugoslav law
Upravljanje marketingom, 12. izdanje
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.