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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
Marketing menadžment obuhvata sve neizbežne teme iz široke oblasti marketinga koje je potrebno poznavati i razmatrati prilikom kreiranja marketinških strategija i taktika.
Istraživanje tržišta je decenijama prisutno kao aktivnost koja pomaže u poslovnom odlučivanju. Razumevanje i primena istraživanja tržišta postali su važna i ozbiljna komponenta poslovanja.