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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Analiza, planiranje i kontrola
Upravljanje marketingom pokriva sve nezaobilazne teme iz širokog područja marketinga koje je potrebno znati i sagledati prilikom kreiranja marketinških strategija i taktika.
U ovom temeljitom i značajno proširenom izdanju, četiri vodeća marketinška istraživača pokazuju točno kako treba odabrati prave metrike za svaki izazov.
"Upravljanje proizvodnjom" (četvrto izdanje) – Roger G. Schroeder pruža temeljit pregled ključnih aspekata proizvodnog menadžmenta.