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Udžbenik je delo četiri univerzitetska profesora i vrhunskih istraživača i marketinških stručnjaka koji su uspeli da stvore verovatno najbolji udžbenik o ponašanju potrošača na tržištu danas, koji je posebno prilagođen evropskom poslovnom okruženju.
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Finden Sie heraus, warum Google das erfolgreichste und begehrteste Unternehmen der Welt ist.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.