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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Das erste Handbuch für die heimische Wirtschaft, das viele der heute erfolgreichen Unternehmer in die Geschäftswelt einführte
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
Direktni marketing svakako predstavlja jednu od najdinamičnijih oblasti marketinga, koja je tokom svog razvoja menjala i tehnike i alate delovanja.
"Financijska tržišta i institucije" autora Frederica S. Mishkina i Stanleyja G. Eakinsa (izdanje iz 2005.) pruža sveobuhvatan pregled financijskih sustava, istražujući ulogu financijskih tržišta, institucija i instrumenata u ekonomiji.