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The comprehensive manual is intended for small and medium-sized entrepreneurs, and is specially adapted to the Croatian business world.
From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
Knjiga pruža sistematski i hronološki pregled dobitnika Nobelove nagrade za ekonomiju, sa posebnim fokusom na period od 1998. do 2020. godine.
Kriza može uticati na bilo koju organizaciju. Menadžeri kompanije koja se nađe u krizi moraju brzo delovati, identifikovati njen uzrok, otkloniti ga i na kraju rešiti krizu sa što manjom mogućom štetom.