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Titel im Angebot
Odrasti digitalno: Kako mrežna generacija mijenja vaš svijet
Auf der Grundlage seiner Forschungsergebnisse erklärt der Autor in seinem Buch, wie die Netzwerkgeneration die Welt prägt, warum es wichtig ist, sie zu verstehen und wie man die großen Vorteile, die sie bietet, „nutzen“ kann.
Organizacijsko ponašanje
The twelfth edition of the textbook with an overview of organizational behavior explained at three levels: individually, in a group and in the entire organizational system.
Osnove korporativnih financija
The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.
Osnove prava
Lectures for economics students.
Osnove upravljačkog računovodstva
The basics of management accounting, published by Prentice Hall, is a concise, analytical and recognizable edition that introduces us to the key topics of successful business.
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Ponašanje potrošača: Europska slika
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Poslovna etika, korporacijska društvena odgovornost i održivost
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
Poslovno odlučivanje
Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?
Pravno okružje poslovanja
The book provides a comprehensive overview of the legal aspects of business, including contract law, commercial law, intellectual property law, competition and consumer protection, and the tax system of the Republic of Croatia.