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Titles in our offer
Osnove upravljačkog računovodstva
Osnove upravljačkog računovodstva nakladnika Prentice Halla, sažeto su, analitičko i prepoznatljivo izdanje koje nas upoznaje s ključnim temama uspješnog poslovanja.
Ponašanje potrošača
"Ponašanje potrošača" autora Leona G. Schiffmana i Leslie Lazar Kanuk jedno je od najpoznatijih djela u području potrošačkog ponašanja.
Ponašanje potrošača: Europska slika
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Poslovna etika, korporacijska društvena odgovornost i održivost
Knjiga predstavlja niz pitanja i tema u sklopu društvene odgovornosti poslovanja, te se spominju brojni problemi i rasprave.
Poslovno odlučivanje
Why do some people in some companies constantly amaze us with excellent decisions, while in other companies they make mistake after mistake? Do they understand their business better? Or are they simply smarter? Or is it all a matter of luck?
Pravno okružje poslovanja
The book provides a comprehensive overview of the legal aspects of business, including contract law, commercial law, intellectual property law, competition and consumer protection, and the tax system of the Republic of Croatia.
Pregovaranjem do uspjeha
The holistic approach advocated by the author avoids the false assumption that success is determined by what happens at the negotiating table.
Premještanje usluga
Exploiting the optimal overseas opportunity.
Prezentacijom do uspjeha
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.
Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.