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Titles in our offer
Osnove marketinga
"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
Osnove prava
Lectures for economics students.
Osnove upravljačkog računovodstva
The basics of management accounting, published by Prentice Hall, is a concise, analytical and recognizable edition that introduces us to the key topics of successful business.
Poduzetništvo (sedmo izdanje)
This book provides a comprehensive overview of entrepreneurship, covering key concepts such as developing an entrepreneurial idea, business planning, financing, management, and business growth.
Ponašanje potrošača
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Pravno okružje poslovanja
The book provides a comprehensive overview of the legal aspects of business, including contract law, commercial law, intellectual property law, competition and consumer protection, and the tax system of the Republic of Croatia.
Pregovaranje
The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.
Premještanje usluga
Exploiting the optimal overseas opportunity.
Prezentacijom do uspjeha
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.
Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti
This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.