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Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos
The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.