Classics of Yugoslav law
The book consists of two volumes.
Jedan višetomni primjerak je u ponudi.
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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book deals with employee reward systems in an economic and industrial context.