Economy • Economy

Osnove marketinga

Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong

"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.

The book covers fundamental concepts such as market research, segmentation, positioning, marketing mix (4Ps – product, price, distribution, promotion) and consumer behavior. The authors emphasize the importance of creating value for customers and adapting strategies to changing market conditions. In addition to theoretical foundations, the book also provides practical examples, analyzing global trends and the digitalization of marketing. The goal is to help managers and students understand how to effectively manage marketing in a competitive environment.

Original title

Principles of marketing

Translation

Maja Martinović, Emil Heršak, Ivanka Rajh, Ivana Grabar, Lidija Jelenić, Marina Kuzmić

Editor

Đuro Njavro

Dimensions

27 x 20 cm

Pages

958

Publisher

Mate d.o.o, Zagreb, 2006.

Latin alphabet. Hardcover.

Language: Croatian.

One copy is available

Condition:Used, excellent condition

Damages or inconvenience notice:

Underlined with pen/felt pen

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Social Science • Management • Economy • Marketing and propaganda

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €

Economy • Marketing and propaganda

Marketing management / Upravljanje marketingom

Philip Kotler

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Informator, 1994.

Croatian. Latin alphabet. Hardcover.

14.98 €

University textbooks • Encyclopedia, Dictionaries & Lexicons • Law

Engleski za pravnike

Dunja M. Vićan, Zlata Pavić, Branko Smerdel

The textbook is intended for students of law faculties and related higher education institutions, as well as lawyers who use the English language in practice or deal with translation. The book provides a thorough basis for understanding and using the Engl

Narodne novine, 1989.

Croatian. Latin alphabet. Hardcover.

11.36 €