Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Marketing u ugostiteljstvu, hotelijerstvu i turizmu

Philip Kotler, John T. Bowen, James C. Makens

The book provides a comprehensive overview of marketing strategies and tools adapted to the specifics of the hospitality and tourism industry, with a focus on creating value for guests and achieving competitive advantage.

The university textbook in four chapters provides an insight into the practical way of mastering the basic concepts and methods of modern marketing in the catering and hotel industry. The first chapter is aimed at understanding the marketing process, the second explains the development of marketing opportunities and strategies, and the third the development of the marketing mix, while the last deals with marketing management. In addition to theory, selected key concepts, questions for discussion, practical examples, online exercises, specific cases, a glossary and an index make this comprehensive textbook of exceptional quality.

Original title
Marketing for hospitality and tourism
Translation
Ivana Grabar
Dimensions
26 x 21 cm
Pages
932
Publisher
Mate d.o.o, Zagreb, 2011.
 
Latin alphabet. Hardcover.
Language: Croatian.

One copy is available

Condition:New
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kaotika

Kaotika

Philip Kotler, John A. Caslione

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.

Mate d.o.o, 2009.
Croatian. Latin alphabet. Paperback with dust jacket.
5.24
Upravljanje marketingom, 12. izdanje

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.
Croatian. Latin alphabet. Hardcover.
23.10
Vodič po Senju i okolici

Vodič po Senju i okolici

Ante Glavičić

The book describes the rich history of Senj, one of the oldest towns on the eastern Adriatic coast, known for its buretina, Senj Uskoki, and significant cultural and historical heritage.

Senjsko muzejsko društvo, 1974.
Croatian. Latin alphabet. Paperback.
7.98
The Best of Barcelona

The Best of Barcelona

Antoni Campana Capella
Vlastita naklada, 2005.
English. Latin alphabet. Paperback.
8.25
Holland & Amsterdam

Holland & Amsterdam

Johan Van Rekom

You can see and learn about the history of the Netherlands and Amsterdam through many color photos accompanied by text.

Peter Suurland, 2001.
English. Latin alphabet. Paperback.
9.98
ADAC Reiseführer Wien

ADAC Reiseführer Wien

ADAC Verlag, 2004.
German. Latin alphabet. Paperback.
2.50