This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
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The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.
This book offers a comprehensive and understandable presentation of the main topics in international economics by two of the top scholars in the field.
The problems of economic development have found a very professional treatment in this book, so it can be used by students and scientists of other social activities.