This book is intended for undergraduate students to help them acquire the fundamental theoretical knowledge of market research that is undoubtedly necessary today.
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The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The manual provides a fundamental understanding of business organization in a company and serves as a practical tool for economists and managers, especially in the context of the economic system of the time.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
Why is the future of business in selling more things, not copies?
"Science of Finances" by Hamid Filipović, edition from 1965, is a university textbook in the field of public finance and financial theory, used at economics and law faculties in the former Yugoslavia.
Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.