Influence: The Psychology of Persuasion

Human Resource Management

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Tržišta kapitala

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Herojsko vodstvo

The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.

Englesko-hrvatski ekonomski rječnik / Hrvatsko-engleski ekonomski rječnik

The new, revised and updated edition of the English-Croatian and Croatian-English business dictionary in two volumes is valuable to business people, at a time of almost daily new economic terms that accompany numerous changes in business theory and practi

Makroekonomija, vodič za učenje

Olivier Blanchard's "Study Guide - Macroeconomics" is a companion material to his textbook, which through concise explanations, exercises and examples helps students better understand key macroeconomic concepts and models.