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Influence: The Psychology of Persuasion
Marketing and propaganda • Economy

Influence: The Psychology of Persuasion

Robert B. Cialdini

Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.

What makes the book so special is it’s not just a collection of academic studies on college students.

Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.

He distilled his findings down to six universal principles of influence which anyone can use in their daily life.

Naslovnica
Tom McKeveny
Dimenzije
23,5 x 15,5 cm
Broj strana
320
Nakladnik
Quill, New York, 1993.
 
Latinica. Broširano.
Jezik: Engleski.
ISBN
0-68-812816-5

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Marketing and propaganda • Management • Economy • Sociology • Politicology

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Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.
Hrvatski. Latinica. Broširano.
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