Marketing and propaganda • Economy

Influence: The Psychology of Persuasion

Name: Influence: The Psychology of Persuasion
Availability: OutOfStock

Robert B. Cialdini

Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.

What makes the book so special is it’s not just a collection of academic studies on college students.

Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.

He distilled his findings down to six universal principles of influence which anyone can use in their daily life.

Graphics design

Tom McKeveny

Dimensions

23.5 x 15.5 cm

Pages

320

Publisher

Quill, New York, 1993.

Latin alphabet. Paperback.

Language: English.

ISBN

0-68-812816-5

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Wirtschaft • Marketing und Propaganda

Metrike marketinga

Paul W. Farris, N. T. Bendle, P. E. Pfefier, D. J. Reibstein

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

24 sata, 2014.

Croatian. Latin alphabet. Paperback.

29.97 €

Marketing and propaganda • Security and military strategy • First editions • Austro-Hungarian history • Documents and records • Croatian history • World War I • Military history

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Slavko Stanzer

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Vlastita naklada, 1916.

Croatian. Latin alphabet. Paperback.

42.34 €

Ekonomija • Marketing i propaganda • Menadžment • Sociologija • Sveučilišni udžbenici

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

Udžbenik je djelo četvorice sveučilišnih profesora i vrhunskih istraživača i stručnjaka za maketing koji su uspjeli napraviti vjerojatno najbolji udžbenik ponašanja potrošača na tržištu danas, koji je posebno prilagođen europskom poslovnom okružju.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

32.26 €

Marketing and propaganda • Psychology • Sociology • Theory of Art

Javno mišljenje / Umjetnost i gomila

Scipio Sighele

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

Knjižara A. Čelap, 1920.

Croatian. Latin alphabet. Paperback.

8.42 €

Marketing and propaganda • Italian literature • Documents and records • World War II • Communism and fascism

Žene Italije

Maria Castellani

An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit

Società Editrice di Novissima, 1941.

Croatian. Latin alphabet. Paperback.

13.24 €

Marketing and propaganda • Communism and fascism • Political journalism

Božja zemlja Nippon: Poučno o Japanu

Friedrich K. Haider, Slavko Pavičić

"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.

Nakladna knjižara Velebit, 1942.

Croatian. Latin alphabet. Paperback.

14.72 €