
Influence: The Psychology of Persuasion
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Das Handbuch vermittelt ein grundlegendes Verständnis der Unternehmensorganisation und dient Ökonomen und Managern als praktisches Werkzeug, insbesondere im Kontext des damaligen Wirtschaftssystems.
Gutes Geldmanagement ist ein Schlüsselfaktor für den Erfolg eines Unternehmens.
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
The book Reforms presents a short selection of the author's reflections on reforms and policies that can pull Croatia out of the crisis and place it in the place it deserves in the modern world.
This book is primarily intended for students of the Zagreb School of Economics and Management in the course Mathematics for Economists and Managers, but also for all other students who can find it excellent literature for their studies.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.