Influence: The Psychology of Persuasion

Javno mišljenje / Umjetnost i gomila

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

The Warren Buffett Way: Third edition

Put do pobjede - sastavljen za podčastnike i momčad sviju četa hrvatske krvi

Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Manifest komunističke partije

Karl Marx, Friedrich Engels

Marx and Engels’s foundational political text examines class struggle, capitalism and the working class, combining social criticism with a programme for revolutionary change.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.