Influence: The Psychology of Persuasion

Poslovanje u vanjskoj trgovini

The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.

Žene Italije

An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit

Dugovi stvarnost i mit

Božja zemlja Nippon: Poučno o Japanu

"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Metrike marketinga

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.