
Influence: The Psychology of Persuasion
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*Javno mišljenje / Umjetnost i gomila* je hrvatski prijevod dviju kraćih studija talijanskog sociologa, kriminologa i publicista Scipia Sighelea (1868.–1913.), jednog od pionira psihologije mase i kolektivne psihologije.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
„Produktionsmanagement“ (vierte Ausgabe) – Roger G. Schroeder bietet einen umfassenden Überblick über die wichtigsten Aspekte des Produktionsmanagements.
Finden Sie heraus, warum Google das erfolgreichste und begehrteste Unternehmen der Welt ist.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.