Influence: The Psychology of Persuasion

Upravljanje marketingom

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Javno mišljenje / Umjetnost i gomila

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

The Warren Buffett Way: Third edition

Filozofija revolucije

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Marketing-komuniciranje

A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.

Manifest komunističke partije

Karl Marx, Friedrich Engels

Marx and Engels’s foundational political text examines class struggle, capitalism and the working class, combining social criticism with a programme for revolutionary change.