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Profesori Milena Dragićević Šešić i Branimir Stojković napisali su knjigu u kojoj su na vrlo jednostavan način objašnjene ili po prvi put predstavljene neke od osnova koje oblikuju zanimanje zvano menadžer kulture.
Das Lehrbuch ist das Werk von vier Universitätsprofessoren und führenden Forschern und Marketingexperten, denen es gelungen ist, das wohl beste Lehrbuch zum Konsumentenverhalten auf dem heutigen Markt zu schaffen, das speziell auf das europäische Geschäft
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
"Upravljanje proizvodnjom" (četvrto izdanje) – Roger G. Schroeder pruža temeljit pregled ključnih aspekata proizvodnog menadžmenta.