Economy • Marketing and propaganda

Influence: The Psychology of Persuasion

Robert B. Cialdini

Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded as the go-to text on the subject.

What makes the book so special is it’s not just a collection of academic studies on college students.

Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.

He distilled his findings down to six universal principles of influence which anyone can use in their daily life.

Naslovnica

Tom McKeveny

Dimenzije

23,5 x 15,5 cm

Broj strana

320

Izdavač

Quill, New York, 1993.

Latinica. Broširano.

Jezik: Engleski.

ISBN

0-68-812816-5

Nema primeraka u ponudi

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University textbooks • Economy • Management

Osnove korporativnih financija

Alan Marcus, Richard Arthur Brealey, Stewart Clay Myers

The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.

Mate d.o.o, 2007.

Hrvatski. Latinica. Broširano.

27,36 €

Economy • Marketing and propaganda • Politics

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

Blagoje S. Babić

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Institut za međunarodnu politiku i privredu, 1982.

Srpski. Latinica. Tvrde korice s omotom.

9,98 €

Stenography • Law • Economy • Management

Der deutsche Geschäftsbrief / Njemačko poslovno dopisivanje

Blanka Jakić

"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.

Školska knjiga, 1971.

Hrvatski. Latinica. Tvrde korice.

7,32 €

Svjetska povijest • 20th Century • History of ideas • Economy • Diplomacy

Doba neizvjesnosti

John Kenneth Galbraith

Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market

Stvarnost, 1981.

Hrvatski. Latinica. Tvrde korice s omotom.

9,98 €

Economy • Management

Organizacijsko ponašanje

Stephen P. Robbins, Timothy A. Judge

The twelfth edition of the textbook with an overview of organizational behavior explained at three levels: individually, in a group and in the entire organizational system.

Mate d.o.o, 2010.

Hrvatski. Latinica. Broširano.

32,86 €

History • Law • Economy

Kratka povijest korupcije

Carlo Alberto Brioschi

The book "A Brief History of Corruption" explores corruption as a universal and long-lasting social phenomenon, analyzing its development through different eras and cultures.

Mate d.o.o, 2007.

Hrvatski. Latinica. Tvrde korice.

7,14 €