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A classic work by one of the most influential sociologists of the 20th century, the founder of "figurative" or "process" sociology. The book is a programmatic manifesto against the then dominant structural-functionalist paradigm (Parsons) and pure positiv
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Pulisevic analyzes social structures, cultural dynamics and the impact of technological progress on modern life.
The book has become a classic because it accurately describes the world of Amazon, Uber, Netflix, and TikTok thirty years in advance. Ritzer does not curse fast food, but warns that if the whole of society turns into McDonald’s, we will remain full but hu
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