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The author bases his research on the insight that - if nothing changes - in about a hundred years, out of today's approximately 5,000 living languages, half of them will die out. He is particularly worried about the fact that this cataclysm is taking plac
The author speculates about the impact of technological and IT progress on the development of language and communication methods.
The book has become a classic because it accurately describes the world of Amazon, Uber, Netflix, and TikTok thirty years in advance. Ritzer does not curse fast food, but warns that if the whole of society turns into McDonald’s, we will remain full but hu
The book presents a Marxist analysis of the digital age, where technology is not a neutral tool, but a process subject to the logic of capital. The author advocates a 21st century democratic socialism: technology for needs, not profit.
An introduction to human problems in the age of machines
