Kako postati bogat u Hrvatskoj

Marketing management / Upravljanje marketingom

Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.

Put u humano društvo (od socijalizma ka komunizmu)

Ilić considers how the satisfaction of one's own needs represents the meaning and condition of human existence.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Uravnotežena tablica rezultata

Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.

Poreklo porodice, privatne svojine i države

Računovodstvo: Temelj poslovnog odlučivanja

The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages ​​of business today.