Put u humano društvo (od socijalizma ka komunizmu)

Human Resource Management

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Klasna borba i koncepcije razvoja

This work deals with the themes of class struggle and different conceptions of social and economic development, providing insight into sociological and economic theories relevant to the time.

Redefiniranje globalne strategije

In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Za svijet bez siromaštva - Socijalna poduzeća i budućnost kapitalizma