Poduzetnička ekonomija: kako učiniti prvi korak

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Utjecaj organizacijskih varijabli na uspjeh programa unapređenja poslovnih procesa

The book Influence of organizational variables on the success of the business process improvement program by prof. Ph.D. sc. Marina Buble analyzes how strategic, structural and human resources affect the success of business changes.

Matematički leksikon za nematematičare

"Mathematical Lexicon for Non-Mathematicians" by Zlatko Šporer is an educational book intended for a wide audience, especially those who are not experts in mathematics.

Dijalektička teorija i praksa društva

Uvod u poslovnu etiku i korporacijsku društvenu odgovornost

For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.

Kaotika

Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.