Poduzetnička ekonomija: kako učiniti prvi korak

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Književnost

A classic work of comparative literature in which Fernand Baldensperger considers the nature, development and social role of literature and its connections with national and European cultural trends.

Upravljanje ljudskim potencijalima

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

Zadaci iz statističke fizike

The collection is structured to support learning through practical examples, with an emphasis on understanding fundamental principles and preparing for exams.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi