Poduzetnička ekonomija: kako učiniti prvi korak

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Osnove upravljačkog računovodstva

The basics of management accounting, published by Prentice Hall, is a concise, analytical and recognizable edition that introduces us to the key topics of successful business.

Pregled medicinske mikrobiologije

Word Power Dictionary

Upravljanje pomoću misija

This book deals with management by missions (MBM), the main idea of ​​which is the distribution of corporate missions and goals to all levels of the company.

Uvod u poslovnu etiku i korporacijsku društvenu odgovornost

For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.