Poduzetnička ekonomija: kako učiniti prvi korak

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Osnove korporativnih financija

The Fundamentals of Corporate Finance book explains the key financial concepts and tools needed to make business decisions, including capital management, investment appraisal, and risk analysis.

Nova globalna pozornica

We live in a networked and interdependent world, united in a global economy that has weakened borders and cross-border alliances, which is the only way for companies to survive.

Osnove političke ekonomije

​Marin Cerovac's book is a fundamental work that analyzes economic processes through the prism of Marxist theory, with special emphasis on the law of value, relations of production and distribution, and the role of the state in the economy.

Higijena i škola

Upravljanje pomoću misija

This book deals with management by missions (MBM), the main idea of ​​which is the distribution of corporate missions and goals to all levels of the company.